Tuesday, June 22, 2010

Jonah Hex bombs...

The Jonah Hex movie officially "bombed" on opening weekend drawing in around $5 million. I didn't know that $5mil was a "bomb" that's just what I read online (so it must be true, right?).
I am guessing if a movie costs millions to make, then the studios would like to make tens of millions off of tickets, merchandise etc.
I'll be honest, I am a bit surprised. I figured Hex would have a ready-made audience. The comic has always been pretty popular. I guess it goes to show us that not every comic book can be made into a movie.
Of course, I think the marketing was a bit light and the subject matter a bit dark for a summer blockbuster season. Looking at the other movies out right now, I can understand how Karate Kid, The A-team and Toy Story would all ouot compete Jonah.
I won't second guess the marketing, release dates too much though. I literally know nothing about that end of the movie making biz. I will say this though - Hex is a great character and the comic is very well done and has been for years. I can't wait to see the movie (but on opening weekend, my kids and I also chose Toy Story 3 - hence my conclusion about competition). As soon as I catch the film, I'll let you know how it is.
I could be reasonably happy staring at Megan Fox for 2 hours so I suspect I will have positive things to say about it.

1 comment:

  1. it looked awful... megan fox leaves a bad taste... she hexed it.