What do they want?

I had a long conversation with a good friend about creativity and purpose. I was wandering how George Lucas, Walt Disney, The Wachowski Brothers, Trey Parker and Matt Stone knew what to create to hit exactly at the right time to really capture our imagination.
My friend, in his infinite wisdom, reminded me that "they didn't". Star Wars, The Matrix, Steamboat Willie and Southpark were not the only thing on these guy's minds. They created other things. They had other stuff happening. These were just the ones where they got some attention and they fed into it, slowly increasing the speed of the wheel until it really took off.
Some of these (Southpark) began quite modestly. Others required someone taking a leap of faith after being concinved that the creators deserved a shot (Star Wars and The Matrix). One was self-produced and was unlike anything people had seen. It was whimsical AND technologically advanced (Steamboat Willie). The point is, none of these were a first endeavor, but these creators kept creating.
They didn't just write on thing and try and sell that thing for the next 40 years. They kept writing, kept producing and kept getting stuff in front of people's eyes.

Maybe you and I should to?