I cannot thank my friend Jeff enough for introducing me to Seth Godin's work (way back in 2002 with an article about the Purple Cow). Now I read Seth's blog daily. I reference it a lot and I refer people to his books a lot. Today I'm not even going to post my own thoughts. Just a link to Seth's blog. He posted a rant today that resonates strongly with me. I don't always agree with everything he writes, though I will admit to a bit of hero worship. An imaginary Seth sits on my imaginary brain trust, but even with my biased view, I think this is a great post for anyone to read.
Check out Seth's blog about being intentionally uninformed.