Hire yourself!!!!

I read another great post from Seth Godin today. I know I re-post a lot of what Seth posts first. It might be of value to subscribe to his blog and cut out the middleman, then again, I love bringing the best of Seth to you on occasion.
This blog today is exceptional and I suggest you check it out, but in summary, Seth makes it clear that he believes we should hire ourselves. In a couple of compelling examples, he makes it clear how most professions could hire themselves rather than work for someone else.
I had just recently made the decision to "hire myself" in terms of GGE. By that I mean rather than just have GGE chase someone else's idea of what should be published, we would move forward with our own publishing arm while also sending out work to publishers. We made the decisions to court publishers while also hiring ourselves. We also made the decision that a huge financial windfall in the short term was not necessary and that we would rather produce quality work and try and build a fan base over a period of years.
The result? Almost as soon as we decided that, we now have 4 books on contract with publishers and another 2 under consideration.
In the meantime we will continue moving forward with our own stuff as well. We will continue to choose ourselves until chosen by others as well.