Wednesday, December 30, 2009

The GGE Tribe

GreenGates needs to build a tribe. I hope 2010 is the year to start. More than hope, of course, we will have to do things to make this happen. I have several initiatives planned to start doing just that, but firsst let me explain the goal.
We need a tribe. Our tbie needs to be at least 1,000 people. Preferably 2,000 people since there are 2 entities that form GGE. Why do I say 1,000? There is a great post as to why "creatives" need to build  trbie of 1,000. It is the "microcelebrity" phenomenon.
I intend to know all 2,000 of our tribe members. How will I do that? By allowing them access to comment and be heard. Then I will amplify their comments on our websites, blogs, publications, etc.
I want the tribe to have unfettered access so it takes on the closeness and camaraderie that one sees with RPG communities.
What will a tribemember be called? I'm not sure. I hesitate to call them "fans". I'm not sure that's the right description. I need more than fans. People who will buy everything GGE produces, not as an obligation, but because they trust us to tell kick ass stories that will not disappoint. Then they will let themselves be heard. Loved it. Hated it. Whatever. Maybe a tribemember will decide to become a writer based on their interaction with GGE and we can partner with them to promote their work. Sounds like the ultimate team-based, tribal win-win scenario.
Someone will have to be first. Can I build a tribe one person at a time? I hope to.


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